Looping Caliber 50

This Looping caliber 50 was found in a brass travel size mechanical alarm clock.

Etched on the movement:

Looping S.A. / Seven 7 Jewels / Unadjusted / Swiss / Cal. 50

From soaringjoy on mb.nawcc:

Looping SA in Corcelles was, as well as Imhof and Swiza, a well known alarm clock manufacturer in western Switzerland.

More info:

On Wednesday, February 18, 1948, a U.S. federal trademark registration was filed for LOOPING by LOOPING, S.A., CORCELLES NEUCHATEL. The USPTO has given the LOOPING trademark serial number of 71550051. The current federal status of this trademark filing is EXPIRED. The correspondent listed for LOOPING is ? of *****, *****, ***** ***** . The LOOPING trademark is filed in the category of Floor Covering products . The description provided to the USPTO for LOOPING is ALARM CLOCKS, DESK CLOCKS, TRAVELLING ALARM CLOCKS, AND WATCHES.

Please add all that you know about this movement in the comments below…

This is an old Looping SA alarm clock ad:

Submitted by Jonathan.