Eta Watch Movements Unavailable 1

News: All ETA Mechanical Watch Movements “Unavailable”

Eta Watch Movements Unavailable

As of 2/28/20, all mechanical movements on ETA SA Manufacture Horlogère Suisse’s official website have been labeled as unavailable.

This includes calibers in the Mecaline, Mecaline Specialties and Mecaline Chronographs lines.

Eta Watch Movements Unavailable 2

All “Technical Communication” links to PDF tech sheets have been blocked with a redirection message stating:

“Due to maintenance work, the ETAshop B2B is currently unavailable. We apologize for any inconvenience this may cause and thank you for your understanding.”

Apparently this comes after Switzerland’s Competition Commission (COMCO) recently ordered Swatch Group to stop all sales of watch movements by ETA to third party companies.

Swatch Group is regarded as a monopoly in Switzerland, causing COMCO to step in an enforce regulations that would prevent Swatch from creating dependency on their goods by distributing movements to competing watch brands.

“Through a series of mergers, ETA has become the largest manufacturer of Swiss watch movements and controls a virtual monopoly over their production and supply. ETA has undergone several Swiss government investigations due to its market position. To resolve the concerns of Swiss government regulators, ETA has entered into an agreement that governs certain business practices.” –Wikipedia

It appears that until further notice, ETA will only be supplying movements to the brands within the Swatch Group.

This has been a looming threat to the watch world for years. As far back as 2003 when COMCO began investigating the business of ETA, causing a ripple of effects to the industry. Since then, many luxury watch brands started designing and producing their own in-house movements. Swiss movement producers such as Sellita have become more popular and used as an ETA alternative, and companies like Tudor started their own manufacture factories to sell movements to outside brands like Norqain.

The quartz movements on ETA’s site are all still available at this time.

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FK Guthery
FK Guthery
3 years ago

I thought back in 2005 it was the Swatch who said they were going to stop selling movements to other brands and the Swiss government stepped in to stop them because it would hurt the Swiss watch industry. Now in 2020 the Swiss government is stopping them from selling movements to other brands because they say it can hurt the Swiss watch industry. Why don’t the Swiss make up their minds and get their shit together? This is why Japanese and Chinese movements are more and more appealing to many.

J Fred
J Fred
3 years ago

Oriental raw shrimp flu has shut down production. Same thing has happened to STP.

Norman Boyles
Norman Boyles
3 years ago

Some watch brands make the same watches with the choice of 2824-2 or SW200 or Miyota. Does anyone recommend staying away from watches with ETA 2824-2? I was wondering because of parts supply in the future.

Mark
Mark
3 years ago
Reply to  Norman Boyles

The Sellita clones are exact duplicates of ETA movements, and the quality is as high as ETA. They even assemble some name brand watches under non disclosure agreements. Parts will be available.

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